a internacionalização da gol transportes aéreos: um desafio enfrentado com criatividade estratégica
Clicks: 272
ID: 232461
2008
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Popular Article
30.0
/100
272 views
49 readers
AI Quality Assessment
Not analyzed
Readership in this journal
PopularRanked #8 of 30 articles by views in asee annual conference and exposition, conference proceedings
Most read
Least read
Bar heights use a square-root scale.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
This article discusses the internationalization of GOL Transportes Aéreos S/A in
South America, identifies viable alternatives at the time (2005), and explores the adaptation of the strategy used, in confrontation with its essential competencies, thus obtaining sustainable competitive advantages, which can explain the success reached in a short period of time.
GOL’s international expansion made in the period included Argentina (Buenos Aires, Cordoba and Rosario), Bolivia (Santa Cruz de la Sierra), Paraguay (Asunción) and Uruguay
(Montevideo). Its success came from the predominance of end line flights, which allow costs calculations to be based only upon variable costs. In these conditions, the company could offer very competitive fares, driven to very price sensitive consumers. In its competitive positioning, its B-737 aircraft fleet has been an essential element, particularly adjusted to the high level of daily utilization. Fundamental elements in the strategic articulation were the
company creativity, the broad knowledge of the existing legal instruments, as well as its flexibility, getting adapted to several dominant environmental conditions.
| Reference Key |
moreira2008internext:a
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Maurício Emboaba Moreira |
| Journal | asee annual conference and exposition, conference proceedings |
| Year | 2008 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.