actual problems of the estimation of competitiveness of the brand
Clicks: 142
ID: 227379
2016
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Abstract
The increase in a share of brand sales in the market predetermines the big spectrum of application of estimated cost of a brand as major of company actives. In article advantages and lacks of private techniques of estimation of cost of brand Interbrand and V-RATIO are analyzed. It is shown, that definition of cost characteristics of a brand is a valuable source of the information at strategic management of the company, hence, the major making competitiveness of trade enterprise.
| Reference Key |
g.2016miractual
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|---|---|
| Authors | ;Sevostyanova O. G.;Popova N. A. |
| Journal | frontiers in materials |
| Year | 2016 |
| DOI |
10.25205/2542-0429-2016-16-1-116-125
|
| URL | |
| Keywords | Keywords not found |
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