a study on the use of the balanced scorecard for strategy implementation in a large brazilian mixed economy company
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2013
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Abstract
The research described in this paper has analyzed the use of the balanced scorecard (BSC) as part of a management control system for implementing strategies in a large mixed economy company. The shareholder structure of the company combines traditional shareholder interests with those of the government. Based on a case study in Brazil, the research innovates on analyzing BSC use and contributions to translate a company’s strategy (which requires bringing together different views) into objectives and goals aligned to the four BSC perspectives: financial, learning and growth, improvement of internal processes and customer. The results point out that: (1) BSC, when used as part of a MCS, provides effective improvement of the strategy implementation process and its diffusion across the different organizational levels; (2) in the company under analysis, the performance evaluation integrated qualitative, financial and productive dimensions; (3) BSC appeared as an important tool in strategy conception and implementation; and (4) BSC enables to translate the company’s strategy into objectives and goals aligned to the financial, learning and growth, improvement of internal processes and customer perspectives.
| Reference Key |
jordo2013journala
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|---|---|
| Authors | ;Ricardo Vinícius Dias Jordão;Jorge Casas Novas |
| Journal | Journal of dairy science |
| Year | 2013 |
| DOI |
10.4067/S0718-27242013000400009
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| URL | |
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