market orientation, innovation and organizational commitment in industrial firms

Clicks: 262
ID: 225291
2013
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Abstract
The main purpose of this article is to study the antecedents (internal market orientation) and the consequences (innovation, organizational commitment and performance) of market orientation in industrial SMEs. This article follows a new approach: instead of analyzing the responses of CEOs to a questionnaire, commercial and marketing functional managers were addressed. Consequently, this is the first study of its kind involving industrial SMEs addressing those who implement the marketing strategy instead of those who define it. Based on 154 valid answers, the conclusions are that, at a significant level of 1%, the internal market orientation influences positively the external market orientation, the external market orientation influences innovation and innovation, in its turn, influences business performance. Moreover, market orientation and organizational commitment only influence performance at a 5% significance leve
Reference Key
moreira2013tritemarket Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Antonio Carrizo Moreira;Pedro Miguel Silva
Journal applied thermal engineering
Year 2013
DOI
DOI not found
URL
http://hrcak.srce.hr/file/165309
Keywords
Innovation performance organizational commitment sme distribution of products portugalmarketing

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