a aplicação de um modelo de gestão estratégica competitiva para uma rede de farmácias de pequeno porte: um estudo de caso
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ID: 224708
2010
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Abstract
O presente artigo busca descrever e avaliar os resultados obtidos com a aplicação de um modelo de gestão estratégica competitiva em uma rede de farmácias de pequeno porte, localizada na cidade de Venâncio Aires – RS. Os resultados obtidos por indicadores de desempenho e mostrados em um mapa estratégico servirão de guia para os gestores melhorar a competitividade no dia a dia da empresa.
| Reference Key |
siqueira2010estudosa
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|---|---|
| Authors | ;Oscar Graeff Siqueira;Joel Luiz Martins |
| Journal | Scientific reports |
| Year | 2010 |
| DOI |
10.17058/cepe.v0i0.1230
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| URL | |
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