evaluation of the risk and of the opportunities in launching the new banking services

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ID: 223865
2007
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Abstract
The creation of new products and services is acknowledged as being a necessity for the development of a company. Furthermore, due to the changes occurred in the banking field, the introduction of new services became for institutions a condition to remain competitive. The banking institutions which intend to be leaders in a domain should take the initiative and introduce new services. In the same measure, there are companies for which the cost of a potential failure is too high and they cannot allow it. They limit to introduce in their offer the products that have been tested on the market and have success among the consumers. This option in the marketing policy of the firm depends on several factors, such as the mission of the organisation, the intended objectives, the dimension and the resources of which it disposes and last but not least the nature of the new proposed service.
Reference Key
cetina2007theoreticalevaluation Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Iuliana Cetina;Nora Mihail
Journal 2019 ieee 6th international conference on industrial engineering and applications, iciea 2019
Year 2007
DOI
DOI not found
URL
http://store.ectap.ro/articole/253.pdf
Keywords
businesseconomic theory demographyeconomics as a science product elimination

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