attribute perception mapping services domestic airlines using correspondence analysis (59-67)

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ID: 221635
2016
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Ranked #9 of 11 articles by views in 2009 ieee 17th signal processing and communications applications conference, siu 2009

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Abstract
Positioning analysis provides a better understanding of the position based on the perception of passenger flights to service these attributes attached to each airline. This study aims to perform positioning of the domestic airline services based attributes, which characterize the airline based on the perception of consumers. Correspondence Analysis (CA) is used to determine the positioning of the six commercial airlines in Indonesia. The results of correspondence analysis showed
that the airline Garuda, Lion Air, Citilink and Air Asia already has its own characteristics inherent in the minds of consumers, while the two other airlines, namely Batik Air and Sriwijaya Air has not had a special identifier.

Keywords:
Positioning, Correspondence Analysis, Full Service Airline (FSA), Low Fare Airline (LFA
Reference Key
riandarini2016internationalattribute Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Reni Heviandri Riandarini;Ujang Sumarwan;Kirbrandoko Kirbrandoko;Lilik Noor
Journal 2009 ieee 17th signal processing and communications applications conference, siu 2009
Year 2016
DOI
10.21632/irjbs.v8i1.1137
URL
Keywords

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