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This study to present accessibility assessment in rural areas and a case study at Itajubá city, state of Minas Gerais, Brazil. The aggregation of Hierarchical Analytic Process (AHP) to a Geographic Information System allowed the generation of accessibility maps, for each group of Places of Interest (Trade of Production, Education, Health, Services and Leisure) and for whole territory. The study considered the level of importance of the places, the distances, the type of pavement used on the roads and the access to the public transportation, considering the characteristics of the region, the opinion of the growers and specialists. The trade of production was considered by the specialists the most important on the evaluation of accessibility and the maps show the areas with more and less accessibility, the priority areas for planning and investments on infrastructure and transportation.