the mediation effect of trusting beliefs on the relationship between expectation-confirmation and satisfaction with the usage of online product recommendation

Clicks: 129
ID: 220110
2016
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #25 of 26 articles by views in Social psychiatry and psychiatric epidemiology

Most read Least read

Bar heights use a square-root scale.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
Online Product Recommendations (OPRs) are increasingly available to online
customers as a value-added self-service in evaluating and choosing a product.
Research has highlighted several advantages that customers can gain from using
OPRs. However, the realization of these advantages depends on whether and to
what extent customers embrace and fully utilise them. The relatively low OPR usage
rate indicates that customers have not yet developed trust in OPRs’ performance.
Past studies also have established that satisfaction is a valid measure of system
performance and a consistent significant determinant of users’ continuous system
usage. Therefore, this study aimed to examine the mediation effect of trusting
beliefs on the relationship between expectation-confirmation and satisfaction. The
proposed research model is tested using data collected via an online survey from
626 existing users of OPRs. The empirical results revealed that social-psychological
beliefs (perceived confirmation and trust) are significant contributors to customer
satisfaction with OPRs. Additionally, trusting beliefs partially mediate the impact
of perceived confirmation on customer satisfaction. Moreover, this study validates
the extensions of the interpersonal trust construct to trust in OPRs and examines
the nomological validity of trust in terms of competence, benevolence, and
integrity. The findings provide a number of theoretical and practical implications. 
Reference Key
ashraf2016souththe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Muhammad Ashraf;Noor Ismawati Jaafar;Ainin Sulaiman
Journal Social psychiatry and psychiatric epidemiology
Year 2016
DOI
10.21002/seam.v10i1.7706
URL
http://journal.ui.ac.id/index.php/tseajm/article/view/7706
Keywords Keywords not found

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.