analisis strategi customer relationship management di pt. xyz

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ID: 216459
2014
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Abstract
PT. XYZ is a company that prioritizes loyal customers. However, in its operation, PT. XYZ still has no marketing management that can support the customer loyalty, especially the electronic system ones. It can be seen when this company makes an event. The selection of the customers who can participate is done manually. In addition, there is still no system that handles the complaints from customers. Moreover, the product offering for loyal customer still has no clear system, only based on the knowledge and experience coming from sales force. On the other hand, the technology nowadays is already very developed, making it possible to make it systematic and result in high customer loyalty. The analysis results are CRM strategies, especially electronic-based (e-CRM) strategies to keep the customers loyalty and to attract new customers.
Reference Key
halim2014jurnalanalisis Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Dion Christian Halim;Adi Wibowo;Anita Nathania Purbowo
Journal Health technology assessment (Winchester, England)
Year 2014
DOI
DOI not found
URL
http://puslit2.petra.ac.id/ejournal/index.php/inf/article/view/18988
Keywords
CRM computer science electronic computers e-crm

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