Exploring Environmental Awareness and Behavior among Guests at Hotels That Apply Water-Saving Measures

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ID: 21557
2018
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Abstract
The aim of this study was to investigate guest profiles at a hotel that has created a best-practices water management model to determine how different types of guests contribute to saving water during their stay. To do this, we analyzed levels of environmental awareness and pro-environmental behavior among the guests. Information was gathered through 648 structured surveys with guests at Hotel Samba in the Spanish seaside resort of Lloret de Mar between September 2015 and August 2016. Cluster analysis revealed four profiles of guests with different sociodemographic characteristics and different levels of awareness and proactivity in relation to water conservation. We combined our findings to develop a framework that illustrates how the two dimensions of environmental awareness and pro-environmental behavior are related in this setting. This article provides new insights into how hotel guests’ environmental awareness and engagement can influence a hotel’s water-saving efforts. These insights should help hotel operators to devise new, guest-centered strategies for saving water.
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gabardamallorqu2018exploringsustainability Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Gabarda-Mallorquí, Ariadna;Fraguell, Rosa Maria;Ribas, Anna;
Journal sustainability
Year 2018
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