sustainable purchasing behavior: what is the degree of influence of its antecedents ?

In recent years concerns have been expressed about the impact of products on the environment. Consumers and manufacturers have directed their attention to environmentally friendly products, energy-saving actions, organic food products, lead-free inks, recyclable paper, non-phosphate detergents, among others. This survey provides a brief review of environmental issues and identifies consumers' sustainable purchasing behavior, their level of awareness about environmental issues and green products according to the variables accessibility, sustainable awareness, brand, price and quality. The data collection was performed with an electronic questionnaire, obtaining 302 respondents. Results revealed that brand is the factor with the greatest influence on sustainable purchasing behavior, not having a concern with price and quality. Accessibility to sustainable products and sustainable consumer awareness also influence their product acquisition practices.