responsabilidade social corporativa e estratégia competitiva
Clicks: 5
ID: 209465
2008
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Popular Article
1.2
/100
5 views
4 readers
AI Quality Assessment
Not analyzed
Readership in this journal
PopularRanked #33 of 37 articles by views in sustainable chemistry and pharmacy
Most read
Least read
Bar heights use a square-root scale.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
Neste artigo buscamos traçar a relação entre responsabilidade social corporativa, vantagem competitiva e imagem corporativa. Nosso objetivo é demonstrar que a responsabilidade social das empresas, quando seriamente praticada, gera vantagem competitiva através da diferenciação da corporação e da identificação de valores comuns com os consumidores. Os modelos de diferenciação tradicionais não são suficientes para explicar novos paradigmas como a responsabilidade social e devem ser ampliados, já que ela também pode ser um importante instrumento para se alcançar vantagem competitiva. Assim, além das vantagens que a responsabilidade social gera para seu público-alvo, as empresas também obtém diversos benefícios com estas ações.
Palavras-chave: Responsabilidade social, vantagem competitiva, imagem corporativa.
Abstract
In this article we attempt to trace the relation among corporate social responsibility, competitive advantage and corporate image. Our aim is to show that corporate social responsibility, when seriously performed, generates competitive advantage thru company differentiation and thru the identification of common values with consumers. The traditional differentiation models are not enough to explain new paradigms like the corporate social responsibility and they should be extended, as corporate social responsibility can be an important tool to achieve competitive advantage. Thus, further than the advantages that social responsibility generates to it’s target audience, the companies also obtain several benefits with these practices.
Keywords: Social responsibility, competitive advantage, corporate image.
| Reference Key |
alves2008revistaresponsabilidade
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Domenica de A. Alves;Gustavo V. Sarti;Débora Cristina da Silva Paiva |
| Journal | sustainable chemistry and pharmacy |
| Year | 2008 |
| DOI |
10.20946/rad.v6i1.677
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.