las born global: empresas de acelerada internacionalización

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ID: 208021
2013
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Abstract
Las born global son un grupo de pequeñas y medianasempresas emprendedoras que presentan unproceso de internacionalización acelerado, es decir,inician sus actividades comerciales en el mercadomundial justo apenas nacen o en un periodo muycercano a su nacimiento. Estas empresas ingresana los nuevos mercados obviando o se brincándosealgunas de las etapas del proceso tradicional de internacionalización,gradual o por etapas, conocidocomo “modelo Uppsala”. Son entes dinamizadoresde las economías que contribuyen en el desarrolloeconómico de los países, siempre y cuando se creael clima, las condiciones y la infraestructura indispensablepara que puedan alcanzar un desarrollosostenido de sus exportaciones. Este artículo intentacaracterizar a las born global partiendo de las definiciones,características, sostenibilidad y la selección ymodo de ingreso a los mercados globales.   ABSTRACT The born global is a group of small andmedium sized entrepreneurial companies that showan accelerated internationalization process, thatis, they start their commercial activity in worldmarkets just as they are born or in a period veryclose to their conception. These companies enternew markets paying no attention to, or disregardingsome of the steps of the traditional gradual orstepwise internationalization process known as the“Uppsala model”. They are dynamizing entities oftheir economies that contribute to the economicdevelopment of their countries, as long as the essentialoperating climate, conditions and infrastructure arecreated to allow them attain a sustained developmentin their exports. This article attempts to characterizethe born global companies starting from thedefinitions, characteristics, sustainability and theirchoice of ingress mode to global markets.
Reference Key
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Authors ;Grettel Brenes Leiva;Fidel León Darder
Journal Nanoscale
Year 2013
DOI
DOI not found
URL
http://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/766
Keywords
foreign trade exports

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