the unexplored potential of qualitative market research

Clicks: 174
ID: 205034
2004
Free PDF
Article Quality & Performance Metrics
Overall Quality Improving Quality
0.0 /100
Combines engagement data with AI-assessed academic quality
AI Quality Assessment
Not analyzed
Abstract
The full potential of qualitative market studies in academic social research and market research is still not being explored. In this article first it is pointed out why academic social research should consider the practice of qualitative market research followed by ways of intensifying the connection between applied and academic social research. In the second part of the article it is argued that though the state of qualitative procedures within the applied market and marketing research is promising, a greater recognition is still indicated. At the same time it is suggested that a substantial restructuring within the qualitative market research is necessary in order to make better use of its potential. URN: urn:nbn:de:0114-fqs0402331
Reference Key
khn2004forum:the Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Thomas Kühn
Journal molecules
Year 2004
DOI
DOI not found
URL
http://www.qualitative-research.net/index.php/fqs/article/view/599
Keywords
Globalization qualitative research marketing demographic change market research

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.