comunicación online de los destinos turísticos

Clicks: 190
ID: 201639
2015
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Abstract
Los destinos turísticos han encontrado en la Web un imprescindible canal de promoción, principalmente a través del sitio web oficial y de los perfiles oficiales en redes sociales. Sin embargo, en España existe todavía un amplio margen de mejora en la profesionalización de la gestión estratégica y operativa de la presencia online de los destinos. Esta situación hace muy recomendable que desde el ámbito de la comunicación se dedique una mayor atención a este campo, tanto desde el punto de vista profesional como desde el punto de vista académico.
Reference Key
cavia2015hipertext.netcomunicacin Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;José Fernández Cavia
Journal faṣlnāmah-i pizhūhish-i huqūq-i kiyfarī
Year 2015
DOI
DOI not found
URL
http://raco.cat/index.php/Hipertext/article/view/294323
Keywords
bibliography information resources library science

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