the competitive manager and his role in smes from the marketing perspective

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ID: 200516
2016
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Abstract
This reflection article aims to relate how the evolution of marketing in SMEs directly affects the development of skills of managers of organizations in a global scenario. The approaches of administrative sciences and, marketing approaches in particular, have changed significantly; however, the comprehensive training of managers regarding other functional areas such as production, finance, human talent and information systems complement the strength in the organizational leader’s management from the tactical and, in particular, the strategic guidelines. This reflection begins with the relationship between SMEs and entrepreneurship, as well as the important role of all levels of marketing within companies. Then, the role of managers is analyzed, together with the development of the skills necessary for the generation of entrepreneurial ideas through the creation of SMEs.
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rodrguez2016equidadthe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Campo Elías López Rodríguez
Journal optical materials
Year 2016
DOI
10.19052/ed.3726
URL
http://revistas.lasalle.edu.co/index.php/ed/article/view/3726
Keywords
economic growth Development emprendimiento demography planningeconomic theory

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