purchasing in relation to purchasing logistics and purchasing marketing

الشراء وعلاقته بلوجستيات الشراء وتسويق الشراء

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ID: 199403
2011
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Abstract
Purchasing is the management of the company’s external resources in such way that the supply of all goods and services which are necessary for running, maintaining and managing the company’s primary and support activities is secured at the most favourable conditions. Purchasing activitiy in companies has a technical, commercial, logistical and marketing dimention. Mutual overlaping of the areas of purchasing, logistics and marketing is fully justified. All logistical aspects in purchasing activity should be of interest to purchasing and logistics. The same applies to purchasing and marketing. However, it is unjustified to annex purchasing to one or both of the above-mentioned disciplines.
تُعرّف المشتريات بأنها إدارة الموارد الخارجية للشركة على نحو يضمن توريد كافة السلع والخدمات الضرورية لتشغيل الأنشطة الرئيسية والداعمة للشركة وصيانتها وإدارتها، وذلك وفق أفضل الشروط الممكنة. ويتسم نشاط المشتريات في الشركات بأبعادٍ فنية، وتجارية، ولوجستية، وتسويقية؛ ويُعدّ التداخل المتبادل بين مجالات المشتريات واللوجستيات والتسويق مبرراً تماماً. إذ ينبغي أن تكون كافة الجوانب اللوجستية في نشاط الشراء موضع اهتمام مشترك بين المشتريات واللوجستيات، وينطبق الأمر ذاته على المشتريات والتسويق. ومع ذلك، فمن غير المبرر إلحاق المشتريات بأحد التخصصين المذكورين أعلاه أو بكليهما.
Reference Key
dbrowski2011contemporarypurchasing Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Janusz Dąbrowski
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Journal journal of toxicology and environmental health part a
Year 2011
DOI
DOI not found
URL
http://www.wspolczesnagospodarka.pl/?p=406
Keywords Keywords not found

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