comportamento do consumidor: motivaÇÃo do consumidor e percepÇÃo de consumo, em particular no mercado de luxo.
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ID: 196796
2010
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Abstract
Demographic studies, localization, social and economic surveys, beyond cultural characteristics, may partially explain the options of consumers. Thus, this work aims to realize a theoretical discussion about the buying behavior and the process involved to the luxury goods. Historically, the rare things property didn´t mind to the basic needs, but did an exhibitionism and ostentation which intended to give to the owner a differential. Nowadays, the habit changes due to the economic forces, has generated new consumption patterns and knowing the meaning behind this consumption may provide a critical competitive advantage to the enterprises.
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| Authors | ;Sérgio S. M. Pita Gimeno |
| Journal | ukrains'kyi biokhimichnyi zhurnal (1999 ) |
| Year | 2010 |
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