environmental innovation and sustainability in small handicraft businesses in mexico

In this study, the relationship between environmental innovation and sustainability is analyzed in 168 handicraft businesses in the Mexican states of Oaxaca, Puebla, and Tlaxcala. The results show a direct, positive relationship between environmental innovation and sustainability in three dimensions: economic, social, and environmental. In terms of determination, the variables that best explain sustainability are: organization type, product innovation, and process innovation. The age of the handicraft businesses was not a significant factor in explaining sustainability. This study concludes that handicraft businesses make sustainable choices more as a result of a desire for profit maximization than as a result of environmental consciousness, as can be explained by neoclassical view of economics.