determining consumers’ propensity to buy romanian products

Clicks: 192
ID: 195748
2011
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Abstract
In this paper we investigated the sources of “Buy Romanian” attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing statistical analysis, the results showed us that BuyRomanian is influenced by the general opinion toward the Romanianproducts and by nationalism orientation. There is no correlation among BuyRomanian and internationalism. These findings are useful because in orderto stimulate buying behavior of Romanian products by Romanian consumers,it is necessary to spot the deepest motivations.
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crciun2011managementdetermining Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Liviu CRĂCIUN;Cătălin Mihail BARBU
Journal spectrochimica acta part a: molecular and biomolecular spectroscopy
Year 2011
DOI
DOI not found
URL
http://www.mnmk.ro/documents/2011-2/8_Barbu_FFF.pdf
Keywords
consumer behaviour nationalism

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