tehnike prikupljanja podataka
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ID: 195460
2000
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Abstract
Prikupljanje podataka u društvenim istraživanjima predstavlja prvu fazu procesa istraživanja društvenog fenomena. Načini na koje će podaci biti prikupljeni utjecat će i na kvalitetu samih podataka. Neke od mogućih
tehnika prikupljanja podataka su: prikupljanje podataka poštom, prikupljanje podataka “licem u lice’’, prikupljanje podataka putem telefona, prikupljanje podataka “drop-off’ tehnikom. Kako ne postoji generalni kriterij kojim bi se neka tehnika označila boljom od drugih tehnika prikupljanja podataka, danas se sve više profesionalnih ispitivanja provodi paralelnom uporabom više tehnika prikupljanja podataka. Upravo će primjerena primjena jedne ili više različitih tehnika
prikupljanja podataka osigurati kvalitetu cjelovitog istraživačkog procesa, kako pri istraživanju tržišta, tako i pri ispitivanju javnog mnijenja.
| Reference Key |
horvat2000ekonomskitehnike
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|---|---|
| Authors | ;Jasna Horvat;Suzana Marković;Maja Kuleš |
| Journal | the digital humanities and islamic and middle east studies |
| Year | 2000 |
| DOI |
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| URL | |
| Keywords | Keywords not found |
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