context moderates priming effects on financial risk taking

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ID: 195189
2017
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Abstract
Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts.
Reference Key
aldrovandi2017riskscontext Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Silvio Aldrovandi;Petko Kusev;Tetiana Hill;Ivo Vlaev
Journal world neurosurgery
Year 2017
DOI
10.3390/risks5010018
URL
http://www.mdpi.com/2227-9091/5/1/18
Keywords
priming financial risk context effects

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