potensi dan strategi marketing perbankan syariah pada segmen kelas menengah indonesia

Clicks: 222
ID: 195185
2015
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Abstract

Group of middle-class society is a tremendous market for Islamic business, especially Islamic banking. The fact that the majority of Indonesia's population is Muslim, Islamic business institutions should work on the mid-market segment earnestly. The potential of middle class development in Indonesia gives an opportunity for Islamic banks to compete in the market. Various characteristics of the middle class used as a valuable input in conducting market segmentation, targets, and formulate strategies to create the accepted products.

DOI: 10.15408/aiq.v5i2.2563

Reference Key
rizal2015al-iqtishad:potensi Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Sofyan Rizal
Journal economic annals-xxi
Year 2015
DOI
10.15408/aiq.v5i2.2563
URL
http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2563
Keywords
marketing strategy ETC demographyeconomics as a science theosophy bahai faith social scienceseconomic theory

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