exploring intracity taxi mobility during the holidays for location-based marketing

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ID: 195068
2017
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Abstract
Taxi mobility information can be considered as an important source of mobile location-based information for making marketing decisions. So, studying the behavioral patterns of taxis in a Chinese city during the holidays using the global positioning system (GPS) can yield remarkable insights into people’s holiday travel patterns, as well as the odd-even day vehicle prohibition system. This paper studies the behavioral patterns of taxis during specific holidays in terms of pick-up and drop-off locations, travel distance, mobile step length, travel direction, and radius of gyration on the basis of GPS data. Our results support the idea of a polycentric city. It is concluded from the reporting results that there are no significant changes in the distribution of pick-up and drop-off locations, travel distance, or travel direction during holidays in comparison to work days. The results suggest that human travel by taxi has a stable regularity. However, the radius of gyration of movement by most of the taxis becomes significantly larger during holidays that indicate more long-distance travels. The current study will be helpful for location-based marketing during the holidays.
Reference Key
wang2017mobileexploring Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Wen-jun Wang, Xiao-ming Li, Peng-fei Jiao, Guang-quan Xu, Ning Yuan, Wei Yu
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Journal ui sahak
Year 2017
DOI
10.1155/2017/6310827
URL
http://dx.doi.org/10.1155/2017/6310827
Keywords
telecommunication

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