how business idea fit affects sustainability and creates opportunities for value co-creation in nascent firms

Clicks: 120
ID: 188697
2018
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Ranked #822 of 935 articles by views in journal of physics: conference series

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Abstract
A well-defined business idea is essential for nascent business sustainability in the future. The business idea must fit firm knowledge and resources to a profitable business opportunity. This work adopts the framework of value co-creation, strongly related to the service-dominant logic paradigm. We ask how does business idea fit affect new venture sustainability and create opportunities for value co-creation. We propose that a business idea that lacks fit is less sustainable, but it could create opportunities for value co-creation. This study develops and validates an empirically grounded taxonomy of business idea fit based on 729 Australian nascent firms using quantitative data generated from the results of a large study called CAUSEE (Comprehensive Australian Study of Entrepreneurial Emergence). A cluster analysis is used to identify distinct patterns of business idea fit. The empirical taxonomy developed in this study found four distinct clusters of firms, which were distinguished by the fit of their new business idea to knowledge, resources and market profitability: very good fit, low knowledge fit, low profit fit and low fit. Results show how these different patterns of fit create opportunities for value co-creation to create business future sustainability.
Reference Key
casali2018sustainabilityhow Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Gian Luca Casali;Mirko Perano;Andrea Moretta Tartaglione;Roxanne Zolin
Journal journal of physics: conference series
Year 2018
DOI
10.3390/su10010189
URL
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