discursos sobre comportamento de risco à saúde e a moralização da vida cotidiana discourses about health risk behaviour and the moralization of the everyday life

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ID: 187883
2010
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Abstract
O texto aborda criticamente a polaridade entre discursos sobre estilos de vida saudáveis e sedentarismo no contexto dos novos recursos tecnológicos de busca e disseminação de informações em saúde. Argumenta-se que a racionalidade tecnocientífica contemporânea fez emergir uma "economia das verdades" que, na perspectiva de conduzir a estilos de vida seguros, tem prescrito um ideário normativo de autodisciplina gerador de angústias e de consumo de artefatos agenciadores de gastos calóricos. Na produção hegemônica desses regimes de verdade, o sedentarismo se apresenta como conduta de risco à saúde, equivalendo à falência moral e inaceitável falta de cuidado consigo. Enfatiza-se que a profusão de discursos sobre estilos de vida e risco, tomados como dispositivos biopolíticos imbricados nos processos comunicacionais em saúde, merece foco por suas implicações éticas e políticas. A espetacularização de modos de vida associados ao consumo e a produção de narrativas que influenciam perversamente nossa cultura têm nos distanciado de uma noção de saúde socialmente possível. Discute-se, enfim, a essência reguladora de tais referentes simbólicos na construção de sistemas de conhecimento que vêm (re)definindo o que é ser saudável, normal, doente.
The text analyses critically the polarity between discourses about healthy life styles and the sedentariness in the context of new technologies for health information research and dissemination. We argue that the techno-scientific rationality has grown an 'economy of trues' which, on the perspective of conducting to safe life styles, has prescribed a normative ideal of self discipline which tends to generate distress and consumerism of artifacts of burning calories. In the hegemonic production of systems of truth, sedentariness has been seen as a kind of unhealthy behavior that is ranked as moral failure. Emphasis is given about the multiple discourses embracing life styles and risk, taken as biopolitics devices imbricated in the communication processes in health, which has to be lightened up for their ethics and politics implications. The spectacularization of life styles associated to the consumption and the production of narratives that have badly influenced our culture, making bigger the distance of a socially possible notion of health. We discussed the regulatory essence of such a symbolic reference in the construction of knowledge systems that have been (re)defined what is to be healthy, normal and unhealthy.
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bagrichevsky2010cinciadiscursos Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Marcos Bagrichevsky;Luis David Castiel;Paulo Roberto Vasconcellos-Silva;Adriana Estevão
Journal journal of physical activity & health
Year 2010
DOI
10.1590/S1413-81232010000700081
URL
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1413-81232010000700081
Keywords
risk behavior life style sedentarism estilo de vida health informationpublic aspects of medicine

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