factors that influence the indication of a public federal education institution by its students through buzz marketing [doi: 10.21529/recadm.2016003]

Clicks: 125
ID: 187331
2017
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Emerging

Ranked #147 of 163 articles by views in fishes

Most read Least read

Bar heights use a square-root scale. Only the 120 most-read articles are drawn; the journal has 163 in total.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract

This research seeks to identify factors that influence the indication of a Public Federal Institution of Education by its students through buzz marketing. In order to achieve this purpose, a quantitative, descriptive and cross-sectional research was conducted, with primary data collection. The sample consisted of 528 students enrolled in high school, in integrated courses at the Federal Institute of Education, Science and Technology of Espírito Santo´s state. The results show that satisfaction and the buzz marketing behavior are variables that influence the indication of the service of a Federal Public Institution of Education by students. Academically speaking, this study contributes in the sense that expands the knowledge of the buzz marketing action behavior in the area of public education that still is not very known in Brazil, enabling further investigations on the subject. As a practical contribution, this article suggests that managers from public institutions of education can use these results for future decision-making with concerning on projects and public policies related to the recruitment of students.

 

Keywords

Buzz marketing; Quality; Satisfaction; Reputation.

Reference Key
dalmonech2017revistafactors Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Hildo Anselmo Galter Dalmonech;Marko Aurélio Goularte;Paulo Ferrare Ramos;Danilo Soares Monte-Mor
Journal fishes
Year 2017
DOI
10.21529/2157
URL
http://www.periodicosibepes.org.br/index.php/recadm/article/view/2157
Keywords
Management industrial managementbusiness

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.