the role of hypertext in consumer decision making. the case of travel destination choice

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ID: 184732
2012
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Abstract
Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the travel destination choice from websites. Results show that hypertext links containing images of destinations, informative texts, and search tools are the three most important features utilized by tourist website browsers. This study aims to offer insights into new areas for further research on tourism websites design, application and evaluation.
Reference Key
munoz2012journalthe Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Raúl Valdez Munoz
Journal lecture notes in networks and systems
Year 2012
DOI
10.7341/2012835
URL
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol8/issue3/JEMI_Vol_8_Issue_3_2012_Article_5.pdf
Keywords
internet websites travel industrial managementbusiness

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