price and profit optimization for financial services
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ID: 184588
2018
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Abstract
Prospective customers of financial and insurance products can be targeted based on the profit the provider expects to earn from them. We present a model for individual expected profit and two alternatives for calculating optimal personalized prices that maximize the expected profit. For one of these alternatives, we obtain a closed-form expression for the price offered to each prospective customer; for the other, we need to use a numerical approximation. In both approaches, the profits generated by prospective customers are not immediately observed, given that the products sold by these companies have a risk component. We assume that willingness to pay is heterogeneous and apply our methodology using real data from a European insurance company. Our study indicates that a substantial boost in profits can be expected when applying the simplest optimal pricing method proposed.
| Reference Key |
bolanc2018risksprice
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|---|---|
| Authors | ;Catalina Bolancé;Montserrat Guillen;Jens Perch Nielsen;Fredrik Thuring |
| Journal | world neurosurgery |
| Year | 2018 |
| DOI |
10.3390/risks6010009
|
| URL | |
| Keywords | Keywords not found |
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