les modeles de localisation-allocation
Clicks: 97
ID: 181520
2008
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Abstract
The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix.
| Reference Key |
mihaela2008annalsles
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|---|---|
| Authors | ;Belu Mihaela |
| Journal | journal of herbal medicine |
| Year | 2008 |
| DOI |
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| URL | |
| Keywords | Keywords not found |
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