Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications.
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ID: 18111
2019
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Abstract
We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.
| Reference Key |
guidry2019usingemerging
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| Authors | Guidry, Jeanine P D;Carlyle, Kellie E;LaRose, Jessica G;Perrin, Paul;Messner, Marcus;Ryan, Mark; |
| Journal | emerging infectious diseases |
| Year | 2019 |
| DOI |
10.3201/eid2501.180824
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| URL | |
| Keywords | Keywords not found |
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