organization customer behavior: elected models
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2008
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Abstract
Paper is dealing with business-to-business marketing issues with particular attention to some of models oriented to explain differences relative to FMCG marketing. Author describe the core principles of selected models including their basic features. In this paper some of models are in focus - Window and Webster-Window model as well as Sheets model, Nielsen model and Multivariation tools.
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| Reference Key |
branko2008marketingorganization
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| Authors | ;Maričić Branko |
| Journal | northwestern journal of international law and business |
| Year | 2008 |
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