organization customer behavior: elected models

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ID: 180949
2008
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Abstract
Paper is dealing with business-to-business marketing issues with particular attention to some of models oriented to explain differences relative to FMCG marketing. Author describe the core principles of selected models including their basic features. In this paper some of models are in focus - Window and Webster-Window model as well as Sheets model, Nielsen model and Multivariation tools.
Reference Key
branko2008marketingorganization Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Maričić Branko
Journal northwestern journal of international law and business
Year 2008
DOI
DOI not found
URL
http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710802015M.pdf
Keywords
marketing models customer behaviors distribution of products

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