social actors and latticesin fresh food marketing in the regional market of la plata

In this paper we address the wholesale markets of fresh food marketing as social spaces that link scenarios related to production and consumption scenarios. We study the interactions and behaviors of reciprocity that interweave among wholesalers who own stalls in the Regional Market of La Plata (MRLP) and the relationships established with growers of oranges and peaches of the jurisdiction of San Pedro, Province of Buenos Aires that remit part of their production. Methodologically, we rely on qualitative analysis of in-depth interviews conducted in related literature and statistical material. The density of the personal links constitutes a key aspect that affects the decision making processof the actors. It is common that between them there take place situations of uncertainty, of bids of interests but also of negotiation and understanding