how do australian small and medium enterprises communicate their environmental improvement activities online?

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ID: 177916
2011
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Abstract
There have been calls in the IS/eBusiness literature for research on "green" IS/IT in a Small and Medium Enterprises (SMEs) context. The Corporate Social Responsibility (CSR) literature has neglected the issue of how SMEs can use websites to communicate their environmental improvement activities. This paper links these two previously separate disciplines by reporting on a content analysis of 443 Australian SME websites from four industry sectors to identify if and how they use websites to communicate their environmental improvement activities. The study found that 47 websites were communicating such activities in some form. A detailed analysis was undertaken of these 47 websites to identify emergent themes relating to how these SMEs were communicating their environmental improvement activities. These themes resulted in a reconceptualisation of the traditional "4 Ps" of marketing for online communication of environmental improvement activities by SMEs: profile; product; process and prominence.
Reference Key
parker2011australasianhow Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Craig Parker;Bardo Fraunholz;Ambika Zutshi;Merete Crofts
Journal expert review of clinical pharmacology
Year 2011
DOI
10.3127/ajis.v17i1.571
URL
http://journal.acs.org.au/index.php/ajis/article/view/571
Keywords
small and medium enterprises websites environmental sustainability sme computer science

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