o monitoramento de notÍcias como ferramenta para a inteligÊncia competitiva
the clipping as toll for competitive intelligence

Clicks: 92
ID: 176081
2011
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Abstract

O artigo apresenta um diagnóstico do serviço de monitoramento de notícias (clipping). No estudo, foram investigados os processos de elaboração desse serviço por uma empresa especializada e sua utilização por parte de organizações dos setores de educação executiva, jurídico e entretenimento. Conclui que tanto a empresa clipadora quanto seus clientes consideram o clipping útil para o processo decisório e o serviço é visto de forma complementar a ação geral de inteligência competitiva das organizações. Palavras-chave inteligência competitiva, monitoramento ambiental, fontes de informação e monitoramento de notícias. Abstract The paper presents a diagnostic study about a clipping service. This study focused the development of the service provided by a specialized firm and its use by organizations operating in the executive education, legal and entertainment areas. It concludes that both the company and your customers consider clipping useful for decision making and the clipping is seen as complementary to general action of competitive intelligence organizations. Keywords competitive intelligence, environmental scanning, information source and clipping.

Reference Key
lemos2011rdbci:<b>o Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Ariane Barbosa Lemos;Ricardo Rodrigues Barbosa;Mônica Erichsen Nassif Borges
Journal Bioprocess and biosystems engineering
Year 2011
DOI
DOI not found
URL
http://periodicos.bc.unicamp.br/ojs/index.php/rdbci/article/view/1919
Keywords
bibliography information resources library science

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