Operant Behavioral Economics for E-mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli

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2016
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Reference Key
sigurdsson2016operantmanagerial Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors Sigurdsson, V.
Journal managerial and decision economics
Year 2016
DOI
10.1002/mde.2725
URL
Keywords Keywords not found

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