city/invisibility and city/estrangement: são paulo, before and after the "clean city" law cidade/invisibilidade e cidade/estranhamento: são paulo antes e depois da lei "cidade limpa"

Clicks: 276
ID: 174560
2009
Free PDF
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This article has not been analysed, so there is no overall score — reader engagement is measured and shown alongside.
AI Quality Assessment
Not analyzed
Readership in this journal
Steady

Ranked #5 of 39 articles by views in sudanese journal of paediatrics

Most read Least read

Bar heights use a square-root scale.

Mint this article as an NFT
Not yet minted

Create a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.

5 SUSD one-off · no wallet required
Sign in to mint
Abstract
City/invisibility and city/estrangement: São Paulo, before and after the "Clean City" law — This paper reflects on the relation between street advertising and the urban context in the city of São Paulo (SP/Brazil) before and after the implementation of the "Clean City" law, and offers some suggestions about how these sign systems could dialogize. The methodological approach whereby the urban context and street advertising are seen as sign systems, according to the semiotics of Charles S. Peirce, involved the collection and analysis of data — photographic records of São Paulo (before and after the "Clean City" law), and the presentation of suggestions founded upon Lynch's ideas about urban context; on Legorreta's ideas about educating the eyes to see architecture; and on Baudrillard's ideas about advertising, notably his concept of functionality. The relevance of this approach lies in the fact that the suggestions are relevant to multiple urban and cultural contexts, and because they consider that urban landscape studies are pertinent for communication professionals. O propósito deste artigo é refletir sobre a relação entre a publicidade de rua e o contexto urbano na cidade de São Paulo antes e depois da lei "Cidade Limpa" e apresentar sugestões para que esses sistemas de signos estabeleçam diálogos. O percurso metodológico que tomou o contexto urbano e a publicidade de rua como sistemas de signos, segundo a semiótica de Charles S. Peirce, se deu com coleta de dados — registros fotográficos ou recortes de lugares da cidade —, análise e elaboração de sugestões fundamentando-se em ideias de Lynch, sobre contexto urbano; Legorreta, sobre a educação do olhar para a arquitetura e de Baudrillard sobre publicidade, notadamente o conceito de funcionalidade. A relevância do estudo se deve ao fato de que as sugestões são pertinentes para múltiplos contextos urbanos e culturais, bem como por considerar que reflexões sobre a paisagem urbana são importantes aos profissionais da comunicação.
Reference Key
drigo2009galxiacity/invisibility Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Maria Ogécia Drigo
Journal sudanese journal of paediatrics
Year 2009
DOI
DOI not found
URL
http://revistas.pucsp.br/index.php/galaxia/article/view/2097
Keywords
language and literaturephilology mass media linguisticscommunication

Citations

No citations found. To add a citation, contact the admin at info@scimatic.org

Comments

No comments yet. Be the first to comment on this article.