cultura organizacional brasileira pós-globalização: global ou local? brazilian cultural organization in post-globalization: global or local?

Clicks: 299
ID: 174529
2008
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Abstract
Um dos grandes desafios para pesquisadores de gestão internacional é compreender a diversidade institucional e cultural dos ambientes de negócios nacionais. Para responder a tal desafio, os pesquisadores recorrem a agrupamentos e generalizações. Embora tal recurso metodológico apresente inegáveis méritos, pode prover quadros relativamente pobres sobre a realidade de cada país. Este artigo procura endereçar essa lacuna. Realizamos uma pesquisa exploratória sobre os traços da cultura organizacional brasileira hoje, após 17 anos de abertura econômica e transformações institucionais, as quais geraram profundos impactos na sociedade e nas organizações. Exploramos a literatura existente sobre traços da cultura organizacional brasileira e apresentamos um estudo de campo baseado em entrevistas com profissionais estrangeiros que trabalham no Brasil e com profissionais brasileiros que já trabalharam fora do país. A comparação entre os estudos anteriores e o presente estudo revela um quadro híbrido, transitório e com ressignificações, típico de um período de transição marcado pela convivência entre traços pré-globalização e traços pós-globalização.
A great challenge facing international management researchers is understanding the institutional and cultural diversity of national business environments. In response to this challenge, researchers often resort to pooling and generalizations. Despite the undeniable merits of such a methodological approach, it may provide relatively poor descriptions of each country's reality. The purpose of this article is to address this gap. We carried out an exploratory research of Brazil's organizational culture today, after 17 years of economic openness and institutional changes that have led to deep impacts on society and organizations. We explored the existing literature on traits of Brazil's organizational culture and present a field study based on interviews with foreign professionals working in Brazil and with Brazilian professionals with overseas experience. Comparison of the present study with previous ones shows a hybrid picture typical of a transition period marked by the coexistence of pre-and post-globalization traits.
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chu2008revistacultura Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Rebeca Alves Chu;Thomaz Wood Jr.
Journal revista univap
Year 2008
DOI
10.1590/S0034-76122008000500008
URL
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-76122008000500008
Keywords
organizational culture hybridization

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