instrumento para la medición del consumo de medios en canarias
Clicks: 105
ID: 171207
1998
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Abstract
Resulta fundamental para el estudio completo de los medios de comunicación audiovisual, el uso que las personas hacen de cada uno de ellos. En el caso canario, quizás el alejamiento de las islas respecto a la metrópolis haya penalizado y condicionado este tipo de trabajos. Las investigaciones específicas sobre recepción en la comunidad autónoma de Canarias no han hecho más que empezar y, como suele ocurrir de forma tradicional, se vienen realizando estudios de audiencia sólo desde la perspectiva economicista del mercado publicitario.
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rodrguez1998revistainstrumento
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| Authors | ;Dr. José Pestano Rodríguez |
| Journal | the web conference 2019 - proceedings of the world wide web conference, www 2019 |
| Year | 1998 |
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