A field investigation of flight anxiety: Evidence of gender differences in consumer behaviors among Las Vegas passengers

Purpose: This study examines how anxious the Las Vegas public is through a case study of one local international airport. Design/Methodology/Approach: This study examines gender differences in consumer behaviors among the flying public inside Las Vegas McCarran International Airport in a field experiment theoretically grounded in Terror Management Theory. Findings and Originality/Value: Because airports are replete with reminders of human mortality, it is not a surprise that death awareness and flight anxiety may be closely related. The flying public that is anxious to fly presents an interesting public relations situation for airports. Therefore, this study examines how anxious the Las Vegas public is through a case study of one local international airport. Results show that flight anxiety does provoke the same kind of existential defenses that traditional death awareness does. This study also suggests that men and women do not react to flight anxiety in a uniform way, they are different in their reactions in seeking to gamble, eating unhealthy food, and an increased desire for electronic entertainment.