intraempreendedorismo: um estudo de caso sobre o entendimento e a aplicação do termo em uma instituição bancária [doi: 10.5329/recadm.20080702006]
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Abstract
RESUMO
O objetivo deste artigo é analisar o entendimento dos funcionários de um grande banco brasileiro sobre o tema intraempreendedorismo, bem como sua aplicabilidade à empresa. Para tanto, foram efetuadas 19 entrevistas com gestores, executivos e funcionários da organização estudada. Como resultado, verificou-se que o termo intraempreendedorismo ainda é pouco conhecido na empresa, muito embora os conceitos e fundamentos ligados ao termo sejam compreendidos. A existência de diversos programas institucionais relacionados ao intraempreen-dedorismo é um forte indício de que a empresa busca valorizar e atrair cada vez mais funcionários com perfil intraempreendedor. Contudo, o entendimento sobre essas iniciativas organizacionais não é homogêneo entre as áreas. Verificou-se também que o incentivo e reconhecimento ao profissional intraempreendedor ainda é muito dependente de ações individuais dos gestores diretos.
Palavras-Chave
Intraempreendedorismo, intraempreendedor, empreendedorismo corporativo, inovação.
ABSTRACT
This paper aims at analyzing the understanding of company staff observed concerning matters associated to the theme intrapreneurship, as well as its application within the company. In this study, the existence of corporate practices will also be verified that aim towards the encouragement of intrapreneurship. Using interview techniques, it is intended to verify the level of staff knowledge about the concepts associated to intrapreneurship. The human resource corporate programs and the cultural change will be analyzed through the light of the characteristics of an intrapreneurial organization with the purpose of identifying the existence or not of institutional incentive.
Keywords
Intrapreneurship, intrapreneur, corporate entrepreneurship, innovation.
| Reference Key |
chieh2008revistaintraempreendedorismo:
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| Journal | fishes |
| Year | 2008 |
| DOI |
10.5329/55
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