marketing of multual relations in supply chains management Маркетинг взаимоотношений в управлении цепями поставок

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ID: 167210
2012
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Abstract
The evolution of theory of marketing of mutual relations as pre-conditions of expansion of conception of management the chains of deliveries is investigational in conception managements by the chains of demand, which is directed on forming of competitive edges of their participants.
Исследована эволюция теории маркетинга взаимоотношений как предпосылки расширения концепции управления цепями поставок в концепцию управления цепями спроса, которая направлена на формирование конкурентных преимуществ их участников.
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n.2012bznesmarketing Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Tankov Konstantin N.
Journal journal of inorganic and organometallic polymers and materials
Year 2012
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