marketing recommender systems: a new approach in digital economy

Clicks: 260
ID: 166046
2012
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Abstract
Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information market. Recommendation systems are those systems that are widely used in online systems to suggest items that users might find interesting. These recommendations are generated using in particular two techniques: content-based and collaborative filtering. This paper aims to define a new system, namely Marketing Recommender System, a system that serves marketing and uses techniques and methods of the digital economy.
Reference Key
mocean2012informaticmarketing Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Loredana MOCEAN;Ciprian Marcel POP
Journal fuel
Year 2012
DOI
DOI not found
URL
http://www.revistaie.ase.ro/content/64/16%20-%20Mocean,%20Pop.pdf
Keywords
database information systems information resources library science consumer environmentcomputer engineering

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