internal marketing: using marketing-like approaches to build business competencies and improve performance in large malaysian corporations

Clicks: 294
ID: 165895
2002
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Abstract
This study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-like' approach. The results of thestudy suggest that this approach is imperative to create organisational competencies and business performance. This study therefore serves to develop and test a conceptual model linking IM mix components, competencies and business performance that addsknowledge to the IM implementation framework in particular and other organisational development theories in general.
Reference Key
saad2002asianinternal Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Norizan M. Saad;Pervaiz K. Ahmed;Mohammed Rafiq
Journal revista brasileira de otorrinolaringologia
Year 2002
DOI
DOI not found
URL
http://www.usm.my/aamj/7.2.2002/AAMJ%207-2-3.pdf
Keywords
business

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