programa de alimentação do trabalhador: representações sociais de gestores locais workers' food program: local managers' social representations
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ID: 165866
2006
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Abstract
OBJETIVO: Analisar o conhecimento e a representação social sobre promoção de alimentação saudável e saúde de gestores do Programa de Alimentação do Trabalhador. MÉTODOS: Estudo transversal, realizado com empresas cadastradas no Programa de Alimentação do Trabalhador na cidade de São Paulo. Foram aplicados aos gestores locais (responsáveis pela alimentação do trabalhador) questionários semi-estruturados. Os dados foram tabulados por meio da técnica do discurso do sujeito coletivo, utilizando-se três figuras metodológicas: idéia central, expressões-chave e o discurso do sujeito coletivo. RESULTADOS: Os discursos dos gestores de 70 empresas indicaram que 60% das idéias centrais expressaram desconhecimento sobre o Programa e seus objetivos, ou tinham como representação os benefícios para empresa. Entretanto, observou-se que a idéia central mais freqüente foi: "é um programa para fornecer alimentação balanceada para o trabalhador", representando um discurso com ênfase na promoção de alimentação saudável e saúde, que se aproxima dos objetivos do Programa. CONCLUSÕES: A maioria dos discursos não teve ênfase na promoção de alimentação saudável e saúde. Para que o Programa de Alimentação do Trabalhador possa atingir seus objetivos, é necessário que os gestores locais conheçam o Programa e sejam conscientizados do seu objetivo de promoção de saúde.
OBJECTIVE: To assess local managers' knowledge and social representations of a healthy diet and health promotion in the Workers' Food Program. METHODS: A cross-sectional study was carried out with companies registered in the Workers' Food Program in the city of São Paulo, Southeastern Brazil. Semi-structured questionnaires were administered to local managers involved with workers' food. Data were tabulated through the Discourse of the Collective Subject using three methodological approaches: central idea, key expressions and discourse of the collective subject. RESULTS: Discourses of managers from 70 companies were evaluated, indicating that 60% of central ideas expressed unfamiliarity on the Workers' Food Program and its objectives, or had as representation the benefits for their companies. However, it was observed that the most common central idea was: "It is a program to provide a balanced diet to workers", representing a discourse emphasizing a healthy diet and health promotion, which is close to Program's objectives. CONCLUSIONS: The majority of discourses did not emphasize a healthy diet and health promotion. Thus for accomplishing the Program's objectives, local managers need to be familiar with Workers' Food Program and aware of its objective of health promotion.
OBJECTIVE: To assess local managers' knowledge and social representations of a healthy diet and health promotion in the Workers' Food Program. METHODS: A cross-sectional study was carried out with companies registered in the Workers' Food Program in the city of São Paulo, Southeastern Brazil. Semi-structured questionnaires were administered to local managers involved with workers' food. Data were tabulated through the Discourse of the Collective Subject using three methodological approaches: central idea, key expressions and discourse of the collective subject. RESULTS: Discourses of managers from 70 companies were evaluated, indicating that 60% of central ideas expressed unfamiliarity on the Workers' Food Program and its objectives, or had as representation the benefits for their companies. However, it was observed that the most common central idea was: "It is a program to provide a balanced diet to workers", representing a discourse emphasizing a healthy diet and health promotion, which is close to Program's objectives. CONCLUSIONS: The majority of discourses did not emphasize a healthy diet and health promotion. Thus for accomplishing the Program's objectives, local managers need to be familiar with Workers' Food Program and aware of its objective of health promotion.
| Reference Key |
bandoni2006revistaprograma
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| Authors | ;Daniel Henrique Bandoni;Bettina Gerken Brasil;Patrícia Constante Jaime |
| Journal | proceedings - 2016 3rd international conference on information technology, computer, and electrical engineering, icitacee 2016 |
| Year | 2006 |
| DOI |
10.1590/S0034-89102006000600013
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