analisis efektivitas iklan-iklan tv bertema local content di indonesia tahun 2004
Clicks: 194
ID: 163897
2007
Article Quality & Performance Metrics
Overall Quality
Improving Quality
0.0
/100
Combines engagement data with AI-assessed academic quality
Reader Engagement
Emerging Content
1.2
/100
4 views
4 readers
Trending
AI Quality Assessment
Not analyzed
Abstract
In the globalization era, local content TV commercials are considered to be more and more important. This thesis aims to analyze how far the local content TV commercials can be accepted by the Indonesian audience, who are culturally diverse; moreover, this thesis would analyze how these commercials contribute positively to the advertisers. Abstract in Bahasa Indoensia: Dalam era globalisasi, iklan bertema local content semakin dianggap penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan budaya tinggi, serta memberikan kontribusi bagi pengiklan. Kata kunci: Efektivitas, iklan televisi, local content, Indonesia
| Reference Key |
maer2007nirmanaanalisis
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Bernadette Dian Arini Maer;Bing Bedjo Tanudjaja;Baskoro Suryo Banindro |
| Journal | 2019 12th asian control conference, ascc 2019 |
| Year | 2007 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.