tools for export promotion in the context of globalization

A comparative analysis of the rate of growth in exports of goods and GDP is carried out, and goods exports to GDP ratio in the context of the developed countries, developing countries, and countries with the transition economy is calculated. This allows to make a conclusion about a decrease in importance of exports as a key engine of the world economic growth during the past years. The legal basis of the WTO’s activities in terms of state support for exports is described. The main reasons for the emergence of a conflict of interests between countries with different levels of economic development concerning the use of individual protectionist barriers are revealed. Potential long-term consequences of the growth of export orientation under conditions of openness of national economies are identified. The measures and tools of the country’s export promotion in foreign markets are studied. It is grounded that under conditions of destabilization of global trade regulators, effective export promotion is a mechanism for increasing the competitiveness of the national economy of Ukraine. Prospects for further research in this area are the determination of instruments to stimulate exports, which have the greatest impact on the export orientation of certain economic activities.