komunikasi dalam csr perusahaan: pemberdayaan masyarakat dan membangun citra positif

Clicks: 150
ID: 163683
2015
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Abstract
Community empowerment and positive image are desired of the company’s CSR program. The purpose of this study was to analyze ( 1 ) the implementation of company’s CSR communication PTPN V for community empowerment and building a positive image. ( 2 ) relationship among communication company’s CSR PTPN V with community empowerment and corporate image. Research using quantitative and survey techniques . The population in this study as many as 418 people . The sample in this study as many as 250 people. Sampling in this study conducted proportional sampling . The conclusions of this study is the implementation of CSR communication within the company PTPN V for community empowerment and build a positive image is generally going well. Furthermore, there are very significant (p < 0.01) relationship among communicators, messages, channels with community empowerment and corporate image.
Reference Key
rasyid2015mimbar:komunikasi Use this key to autocite in the manuscript while using SciMatic Manuscript Manager or Thesis Manager
Authors ;Anuar Rasyid;Amiruddin Saleh;Hafied Cangara;Wahyu Budi Priatna
Journal Advances in Intelligent Systems and Computing
Year 2015
DOI
DOI not found
URL
http://ejournal.unisba.ac.id/index.php/mimbar/article/view/1564
Keywords
communication Planning Development positve imageeconomic growth

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