exploring advertising and product design sexual implications: a sociocultural approach
Clicks: 331
ID: 160194
2016
Article Quality & Performance Metrics
Overall Quality
Not rated
Combines reader engagement with the AI quality analysis. This
article has not been analysed, so there is no overall score —
reader engagement is measured and shown alongside.
Reader Engagement
Popular Article
68.2
/100
331 views
227 readers
Trending
AI Quality Assessment
Not analyzed
Readership in this journal
PopularRanked #1 of 43 articles by views in international journal of reconfigurable computing
Most read
Least read
Bar heights use a square-root scale.
Mint this article as an NFT
Not yet mintedCreate a permanent, verifiable on-chain record of this article on the Scimatic Network. The NFT is held in your Journament account, and you can withdraw it to your own wallet at any time.
5
SUSD
one-off · no wallet required
Abstract
This paper explores design thought and application on various fields of its domain, under the prism of the human sexuality. However the two main areas of our concern are the fields of advertising and product design which, according to the author, represent the most significant parts on which the concept of human sexuality is thoroughly applied and still remains effective. Designing under this instinctive human value, one can easily trace the importance of concepts such as charm and pleasure, which can overlap and possibly ‘beat to death’ the concepts of usability and quality of use, in many ways. The starting point of this allegory in handling and promoting new products, most of which are not directly connected with the sense of sexuality, are the advertisements. On the other hand, one will be able to find out the myth of gender and its contradictions in a certain group of products which have direct sexuality references and most of them are designed for a limited, however faithful and increasingly concerned consumer group. Thirdly, the author aims to focus on the ‘discovery’ of socially marginalized consumer groups, such as the homosexual community, by some inventive entrepreneurs and designers, for the formation of a ‘new market’ which seems to thrive in terms of profit. As this, meteoric rise, market is directly connected with analogous social changes globally, one will be able to understand its development, but also the exploitation of homosexual behaviour, via the ideological points of both sides: designers and consumers.
| Reference Key |
tsoumas2016milleniumexploring
Use this key to autocite in the manuscript while using
SciMatic Manuscript Manager or Thesis Manager
|
|---|---|
| Authors | ;Johannis Tsoumas |
| Journal | international journal of reconfigurable computing |
| Year | 2016 |
| DOI |
DOI not found
|
| URL | |
| Keywords |
Citations
No citations found. To add a citation, contact the admin at info@scimatic.org
Comments
No comments yet. Be the first to comment on this article.